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Heart and Soul in a Bottle

Cultivating a Dream Career with Nicole Hitchcock

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J Vineyards is a traditional-method sparkling producer, meaning they incorporate many old-world techniques and traditions into their winemaking. Operating six vineyards along the Russian River and Sonoma Coast, they produce many top-quality wines from different varietals and have offerings across a wide range of price-points. We caught up with their award-winning head winemaker Nicole Hitchcock to talk wine, food, and being a woman in a male-dominated business.

MY: Do you remember your first glass of wine?

Nicole Hitchcock: Yes! I was working in an Italian trattoria and after a busy dinner service the owner opened a bottle of Amarone. I’d never tasted anything so delicious and thought provoking. There were so many nuances and layers to the wine. I looked around the beautiful candlelit patio of this fine Italian restaurant — everybody was enjoying their conversations and one another. I noticed how much the wine really contributed to this festive ambiance and it was just… wow. It really made me want to learn more.

MY: Can you walk us through a typical day as head winemaker at J Vineyards?

NH: Although there’s never a dull moment, harvest is the most exciting time of year. On a harvest day, the first thing I do when I wake up is check my phone; a lot of activity happens overnight and there are always things I need to address first thing in the morning. Then I visit vineyards while it’s still cool and the fruit is in the right condition for tasting. By mid-morning, I’m in the winery to check in with my team. I spend the majority of the day tasting every tank as it goes through its fermentation process. We set what needs to be done the next day to address the immediate needs of the wine, and then there’s longer term planning over the next few days and months as we’re putting together blends, bottling, etc. Sometimes I get home after a long day and I tell my husband, “I don’t want to make any more decisions tonight, so you decide what’s for dinner!”

MY: Do you feel like you had to break through a glass ceiling in the winemaking world? Were there people who championed you through the process?

NH: It was difficult to picture myself overseeing a winery when there weren’t many examples of females in that position. The women who were out there were much older and more experienced; it was hard to envision what my path would look like. Fortunately, I was able to find great mentors willing to support me along the way, many of whom were men. My advice to anyone attempting to break a glass ceiling would be to seek out people who’ve done it before. Not only can they help advise, but even when you’re not in the room they’ll sing your praises and propel you ahead. Now I feel the responsibility to pay it forward. There’s so much talent coming into the industry, across all genders and different backgrounds. I see it as my duty to support that and make the industry even more diverse. Our team at J Vineyards is female driven, we have a female enologist, associate winemaker, and lab tech. It’s exciting!

MY: It’s clear that Mother Nature is a key player in this discipline. How do you salvage a harvest when the weather is less than cooperative?

NH: I’m an extreme optimist when it comes to making wine. There’s always a certain amount of pessimism, “It’s going to rain… There’s a heatwave coming…” you name it. Mother Nature’s not always going to behave. That’s the great thing about being a winemaker, having to navigate around that to always make the best wines possible. I review my weather app obsessively; my picking date is possibly the most important decision I make for the wine! You have to pick when the flavor and grape conditions are just right. Do the grapes look and taste healthy? Have they reached the right maturity? Sometimes I’ll need to move picks around, so I’m always looking into the extended forecast.

MY: Are there any tried-and-true rules for pairing wine and food? How and when are these rules meant to be broken?

NH: Honestly, no. There are certain guidelines that more often than not will result in a better pairing, but I’ll never say “no, we don’t break that rule,” because I know I’ll be proven wrong. Pairing is already intimidating when it should be a joyful invitation for adventure and discovery. The guidelines I can offer would be matching the weight of the food and the wine. For example, pairing a heavy, creamy dish with a wine that’s light, bright, and low alcohol would cause the wine to fade into the background. Aim to either complement your flavors or totally contrast them, which we did at our last Shifting the Lens event. We had a spicy soup that was paired with our demi-sec that had a bit more sweetness with the bright acid of the fruit, and they worked beautifully together.

MY: What unexpected wine and food pairings have pleasantly surprised you?

NH: One of my favorite courses from the last Shifting the Lens menu was caviar with beans paired with our late disgorged sparkling. It was delicious! I’ve never tasted those combinations before. That dish had a lot of the flavor cues that I think of in Mexican and Latin American cooking, which aren’t typically paired with aged sparkling wine, but in this case it worked like magic.

MY: What does the Shifting the Lens program mean to you personally?

NH: It wasn’t easy for me to navigate a career path with few real role models, so this is one small thing we can do to help level the playing field and promote diversity in the wine and culinary realm. Personally, it’s incredibly gratifying to see the wines I’m producing paired in innovative ways with a variety of delicious cuisines. I’ve had so many “aha” moments. I love being able to bring some of those discoveries to the guests that attend our events, both from the sensory perspective of enjoying the pairings, and also in the conversations that come along with that.

Fun Fact

Shifting the Lens promotes inclusivity in the wine world by inviting chefs with diverse backgrounds for a two week residency at the J Bubble Room, showcasing underrepresented cuisines and perspectives.

MY: Say we’re on the way to a social gathering after work and don’t want to show up empty handed. Any insider tips on how to pick the right wine from a grocery store shelf?

NH: This is challenging! If there’s somebody at the store who can provide a recommendation, start there. They’ll guide you towards the best options in your price range. When it comes to whites or sparkling wines, check the chilled case; those tend to be better sellers. Choosing from the cold box is less intimidating too, as there are fewer options. If you know the region or varitel that you or those you’re gathering with gravitate towards, go with that.

To shop J Vineyards wines and learn more about Nicole and her processes, visit jwine.com and follow them on Instagram @jwinery.

Photos Courtesy of: J Vineyards & Winery

Molly-My_Nicole-Hitchcock_Profile

Nicole Hitchcock

Head Winemaker at J Vineyards & Winery

Born and raised in Carmel, California, Nicole Hitchcock found her passion for wine while working in restaurants alongside renowned sommeliers. She earned her degree in Viticulture and Enology from UC Davis and an MBA from the Wine Business Institute at Sonoma State University. Today she oversees all aspects of winemaking at J Vineyards & Winery as the head winemaker, crafting world-class sparkling and varietal wines. In 2022, she received the Winemaker of the Year Wine Star Award from Wine Enthusiast.

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