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Piece by Piece

Putting a Puzzle Brand Together

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If you haven’t done a puzzle since you were a kid, consider this your sign to jump back in! It not only has the power to evoke beautiful memories of the past, it also helps to slow down your brain (key for mental clarity), forcing you to focus on one task, completing a piece at a time. In our fast-paced world of constant alerts and multitasking, puzzles can be a way to bring instant calm and peace to a hectic day. We caught up with Rachel Hochhauser and Jena Wolfe, founders of the fun and funky brand Piecework Puzzles, to talk jigsaws, nostalgia, and the business of artful puzzles.

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Rachel Hochhauser and Jena Wolfe

Co-founders of Piecework Puzzles

Rachel Hochhauser and Jena Wolfe are co-founding partners at Major Studio, a female-led boutique creative agency that works with a range of clients, from Fortune 500 companies to startups and nonprofits, on strategy, design, and marketing initiatives. Jena previously owned and operated her own strategy consultancy, Little House, for six years. She now helps business owners, executives, and marketing teams develop and execute proprietary brand-smart strategies. Rachel has a background in brand planning and strategy. In all of her work, Rachel is interested in world-building and balancing creative narratives with impactful insight. In 2019 Rachel and Jenna launched Piecework Puzzles and revolutionized the humble jigsaw. Their art-forward, lifestyle-driven designs have been featured in myriad publications, including Bon Appétit, New York Magazine, Vogue, Goop, and The New York Times. In the fall of 2023 Piecework expanded into a full digital marketplace offering a playfully posh collection of trinkets and tchotchkes.