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Print Media’s Not Dead

Why tangible content is here to stay

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Over the past 20 years, magazines, newspapers, and books have become seemingly less popular. While it is easy to believe this, print business has actually flourished. Besides the trust that readers have in print, publications have actually strengthened, thanks to the many innovations our world has seen and  has become a constant in our ever-changing lives.

We create meaningful connections in print because we appeal to multiple senses. The eyes are used to skim text, but there’s something to be said about the texture of paper between pinched fingers and the sound of paper flipping over. Old books are often known for their distinctive smell as well, which is a scent known and loved by many. This tangible connection helps us momentarily disconnect as we immerse ourselves in another world and forget about the day-to-day grind. The persistent use of screens negatively affects us in many ways, especially when we scroll mindlessly, taking in tons of blue light, and feeling as if a full article is a chore. Meanwhile, print material helps us sleep better, increases our academic performance, and even boosts happiness!

In a world in which many are weighed down by a variety of afflictions, reading print should not be one of them. Researchers from the University of Sussex conducted a study showing that readers’ stress levels were decreased by 68% after reading as few as six minutes. In stressful situations, reading a physical book or magazine can even reduce anxiety levels. We suggest adding some form of print to your bag every day, to ensure you always have something to read on the go. During downtime, this will decrease your screen time and increase your personal pleasure and productivity!

Why should you continue to purchase physical copies? Consider this:

  • Over the years, print media has evolved to cover almost every possible interest or hobby of its readers. There’s something for everyone!
  • Magazines generate excitement. Subscribers wait in anticipation to see their favorite print in their mailbox, whereas websites and electronic newsletters don’t create the same level of emotion as they are merely impulsive.
  • Readers aren’t distracted by notifications popping up or multitasking. While reading, that book, magazine, or newspaper commands undivided attention, allowing readers to focus on the text in front of them.
  • Readers spend almost 10 times more time looking at a print magazine than an online publication. From a publisher’s perspective, the content being delivered is more widely absorbed.
  • People who read print are more likely to become lifelong learners. This dedication increases brain productivity and cognition.

Good news! If you’re reading this, you’ve already shown your love of the print media. My Mag was created on the basis of providing a platform for like-minded individuals who love to celebrate every day! While we have expanded digitally, we still encourage with utmost importance that reading is a priority, and holding a physical publication in your hand will help achieve that.

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