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TikTok’s Latest Trend: Tomato Girl 

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collage of different accessories and clothing articles perfect for a "tomato girl summer"

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As summer wanes, shades of Barbie pink shift to a more subtle, rustic-inspired look. #TomatoGirl, like most trends, comes in many iterations. A quick search for Tomato Girl on TikTok brings up makeup tutorials for sun kissed, dewy skin, juicy red lips, and possibly a few artfully added freckles. With a nonchalant headscarf, a smocked white top, and a patterned skirt that could just as easily be made by your grandmother as bought at an expensive boutique, you’ve nearly completed the Mediterranean aesthetic that’s all the rage.

The key to mastering the look, however, lies in the vibe you’re presenting. Think of strolling through a bazaar on the Amalfi Coast; enjoying an hours-long picnic on the Santorini shore, the late summer sun sparkling on the Aegean Sea; or picking fruit off the vine in a quaint Portofino garden. Even if your makeup has several layers of varying products, the end result should convey a fresh, radiant collaboration between Mother Nature, humidity, and dazzling rays.

Clothing choices can be as subtle as a tank and cutoffs paired with red lipstick, or as bold as a sundress with a vintage tomato print. Wide leg white pants, red corsets, peasant blouses, and billowy skirts all work here. Grab a tote or wicker basket (presumably to carry all of summer’s bountiful harvest), top it off with a chic scarf over your hair, and step out into the world exuding your effortless, feminine charm. Complete the look with this Tomato Vine Solid Perfume from our friends at Clever Beast. Featuring notes of magnolia, lemon verbena, and (of course) tomato leaf, it comes in a recyclable metal container perfect for taking with you wherever you roam.

Christy Turlington on a beach reading a magazine
Christy Turlington peeling vegetables at a table

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Christy Turlington by Arthur Elgort via Pinterest